Ford Introduces Driving Skills for Life Programme in Uganda

By Frank Twinomugisha (DailyNewsUg)

In Summary

  • Uganda is fourth country in Sub Saharan Africa to benefit from Ford’s Driving Skills for Life
  • Links in with National Road Safety Council’s campaign to make Ugandan roads safer
  • 80 per cent of fatalities are claimed to result from human error

Ford is assisting Uganda’s National Road Safety Council (NRSC) in its fight to cut road accidents and fatalities in the country with the roll out of a proven and successful driver skills training program, known as Ford Driving Skills for Life (DSFL). The program in Uganda is a joint venture with Ford’s local distributor, CMC Motors.
DSFL is Ford’s global programme aimed at improving driving skills and thereby contributing to road safety in each country in which it is offered. The defensive driving methods taught in the course are also beneficial in terms of saving fuel by encouraging economical driving techniques, which also cut wear and tear on a car.
The introductory course was staged over three days, 19-21 September. The system works on the basis of “train the trainer” so that Ugandan driver training instructors can then take the programme further.

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The initial programme starts with one day of theoretical training followed by a day of practical training where trainers and dealer staff are involved. The third day is spent training the local media representatives who are then able to spread the word through their various publications.
Uganda was the fourth country in Sub Saharan Africa to benefit from DSFL, after the roll out of the programme in South Africa in 2014, followed by Angola last year and Nigeria earlier this year. The programme will take place in Kenya next.
DSFL is an excellent example of Ford’s global commitment to be a responsible corporate citizen in all the countries where it does business. Ford launched DSFL in the United States in 2003 and the system has been improved and adapted to suit local conditions in many other global markets over the years. It is funded by the not-for-profit Ford Motor Company Fund as a proven and effective method of improving driving skills globally and so contributing to road safety.
Uganda, with a population of 27.4 million people is rated 20th in the world in terms of its road fatality rate, with 2 845 people killed on the country’s roads in 2015, while 13 510 people were seriously injured in road accidents.
The Ugandan NRSC is currently involved with a project to cut road deaths, driven by the United Nation’s global road safety programme which was launched in Kampala last year.
“The NRSC claims that 80 per cent of the deaths on Ugandan roads are due to human error, so our driving skills training programme is on target to assist in this critical facet of improving road safety,” said Herman Mbalasi, of CMC Motors. “We are very grateful that Uganda has been chosen by Ford for the introduction of this world renowned driver training programme.”

About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 201,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com. For news releases, related materials and high-resolution photos and video please visit www.media.ford.com or www.quickpic.co.za, follow at www.facebook.com/FordInKenya, www.twitter.com/ FordInKenya, www.instagram.com/ FordKenya or www.youtube.com/ FordInKenya

About CMC

CMC Motors Group Ltd is owned by CMC Holdings Ltd and was acquired by the Al-Futtaim Group in 2014. Other trading subsidiaries owned by CMC Holdings Ltd include:

  • Cooper Motor Corporation (Uganda) Ltd.
  • Hughes Motors (Tanzania) Ltd
  • Kenya Vehicle Manufacturers Ltd (33% Shareholding)

The Group Chief Executive Officer is Mr. Mark James Kass.

CMC Motors Group Limited is a leading player in the East African motor industry with exclusive distribution of Ford, Mazda, and Suzuki vehicles. CMC has exclusive distribution rights for Ford, Mazda, and Suzuki vehicles. CMC also has exclusive rights for Eicher Trucks and Buses, MAN Trucks and Buses, UD and Eicher Trucks & Buses, as well for New Holland Tractors and Harvesters coupled with an extensive range of farming implements from Nardi ranging from ploughs to irrigation equipment.

As well as Bobcat & Case construction equipment and New Holland tractors with an extensive range of farming implements from ploughs through to irrigation equipment

CMC Engineering provides a range of custom designed and built truck bodies, high speed trailers, agricultural trailers, body fabrications, water tanks, and many other items specified by customers.

The Accident Repair workshop at CMC is equipped with the latest equipment in dent repair and re-spray booths.

CMC Motors Group Limited has seven branches countrywide and six Divisions at Head Quarters in Nairobi. With its two sister companies in both Uganda and Tanzania, CMC Motors Group has by far the largest distribution network in East Africa for sales, parts and service.

 

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